The department of Business Administration, USTM offers research facilities as well as opportunities in the following Thrust areas:
A. Human Resource
– Organisational Behaviour (OB)
– Labour Welfare
– Industrial Relation
– Compensation Management
– Leadership
– Team building and Team Management
– Motivation
– Training and Development
– Capacity Building
– Work Life Balance and Stress Management
– Emerging concept related to HR field

B. Finance
– Non- Performing Assets
– Risk Management
– Stock Market
– Derivatives
– Working Capital Management
– Corporate Social Responsibility (CSR)
– Micro Finance
– Banking sector
– Financial inclusion
– Corporate finance
– Carbon Finance
– Emerging concept related to Finance field

C. Marketing
– Consumer Behaviour
– Brand Awareness and its impact
– Marketing Strategy
– Pricing Strategy
– E-Commerce
– Advertising
– Promotional activities
– Emerging trends related to Marketing field

D. Entrepreneurship
– Rural Agri-entrepreneurship
– Diversified areas of Entrepreneurship with special emphasis on North Eastern region.
– Women Entrepreneurship
– Conceptualising small scale livelihood options to commercialisation
– Emerging trends in Entrepreneurial field

Research Guides

Admission Details

The department of Economics, USTM offers research opportunities in the following broad areas,

– Poverty & sustainable development

– Changing nature of Public Policies in the context of economic growth.

– Problems and prospects of Agro-Industry in the state.

-Health economics- Development of medical infrastructure including technology.

– Prospects of Horticulture development.

– Ecology and sustainable development.

– Development of Financial Institution during the post reform era.

– Institutional credit and rural development.

–  Role of technology in transformation of agriculture in recent years.

– MSME- Its recent trends and progress.

– Women Empowerment.

– Tourism Industry and its potentiality and prospects.

– Panchayats and decentralization of powers.

– Development and inclusive growth.

– The problem of ageing population.

– Dimension of Rural-urban migration.

–  The dimension of urban-unemployment and policy issues.

– Agriculture marketing and recent policy changes.

– Privatization and its impact on the Economy.

– Development of Eco-tourism and its future prospects.

– Tea production and marketing and its recent issues.

– Corporate/Contract farming and its present status in the economy of Assam.

– Finance commission and devolution of resources.

Thrust Areas:

1. Macroeconomics: (i) National Income and Taxation Policies, (ii) Infrastructure & urbanization, (iii) Balance of payment & Economic Growth.
2. Public Economics: (i) Public Policy, (ii) Health Economics. (iii) Women empowerment.
3. Industrial Economics: (i)Agro-industry (ii) MSME- recent trends.(iii) Tourism
4. Agricultural Economics: (i) Agricultural marketing. (ii) Corporate and Contract farming.(iii) Horticulture. (iv) Piciculture.
5. Demography: (i) Ageing population, (ii) Urban-Rural migration.

Proposed research Project:

The impact of Covid-19 pandemic on the Economy of Assam.

Research Guides

Admission Details

The department of Commerce, USTM offers research opportunities in the following broad areas:

-Finance: Behavioural Finance, Investment Behaviour and Financial Inclusion, Banking, Insurance

-Accounting: Direct and Indirect Taxation, Cost Control and Management

-Marketing:  Retail Management, Consumer Behaviour, Advertisement, E-Commerce

-Human Resource Management

-Corporate Governance

-General Management

-Organisational Behaviour

-International Business

-Entrepreneurship

Thrust Area:

1. Finance: (i) Banking (ii) Microfinance (iii) Investment Analysis (iv) Portfolio Management (v) Stock market volatility (vi) Risk Analysis (vii) Investor Awareness (viii) Business Forensics (ix) Enterprise Risk Management (x) Risk & Actuarial Studies (xi) Taxation & Business Law
2. Accounting: (i) International Financial Reporting (ii) Strategic Cost Management (iii) Accounting Information Systems(iv) Audit Technology (v) Capital Markets-based Accounting Approach (vi) Revenue Management (vii) Business Intelligence (viii) Financial Statement Analysis (ix) Capital Structure (x) Leverages, working capital management, capital structure decisions
3. Marketing: (i) Product and Pricing Decision (ii) Promotion Decision (iii) Consumer and Industrial Buying Behavior (iv) Brand Management (v) Service Marketing (vi) Customer Relationship Marketing (vii) Retail Marketing (viii) Emerging Trends in Marketing (ix) International Marketing.
4. Human Resource Management: (i) Strategic Role of Human Resource Management Competency (ii) Employee Engagement & Work-Life Balance (iii) Industrial Relations (iv) International Human Resource Management
5. General Management& Strategy: (i) Developmental Policy (ii) Project Management (iii) Strategic Management (iv) Strategic Analysis (v) Internal Analysis (vi) Strategy Formulation (vii) Corporate Strategy (viii) Business Portfolio Analysis (ix) Tourism management (x) Health administration
6. Organisational Behaviour: (i) Organizational behaviour (ii) Individual Behavior (iii) Group Behavior (iv) Business Ethics & CSR (v) Ethical Issues & Dilemma Corporate Governance Value-Based Organization
7. International Business: (i) International Business (ii) Balance of payment (iii) Foreign Direct Investment (iv) EXIM Policies (v) Role of International Financial Institutions
8. Entrepreneurship: (i) Entrepreneurship Development (ii) Intrapreneurship (iii) Innovations in Business (iv) Business Plan and Feasibility Analysis (v) Role of Government in Promoting SSI Sickness in Small Industries (vi) Institutional Finance to Small Industries.
9. Cross Border Trade, Off Shore Trade, Marketing of Local Products and Services, Livelihood Mission, Start Up Business, Tourism and Travel Management, Hospitality Management Cross Cultural Diversity and Trade Potential.

Research Guides

Admission Details